Automechanika demonstrates strength through stability

Automechanika Frankfurt opens its doors for the 21^st time from 14 to 19 September 2010. Judging from the number of registrations received to date, the leading international trade fair for the automobile industry will be characterised by stability on the exhibitor side, compared with the record event in 2008. Altogether, some 4,400 exhibitors and over 160,000 trade visitors are expected. Thus, the most important platform for the sector is set to give yet another impressive demonstration of its strength.

The entire automotive industry is eagerly awaiting the world’s biggest highlight for the sector. “You could say that Automechanika Frankfurt has become a fixed star and the whole sector revolves around the dates of the fair”, says Detlef Braun, Member of the Board of Management of Messe Frankfurt GmbH. “We have frequently noticed that companies even orient the life cycles of their products towards the fair so they can present their latest innovations there every two years.”

This assessment is confirmed by WashTec, one of the biggest Automechanika exhibitors. “It is a fact that, for WashTec, the biennial Automechanika is the foremost event for the presentation of new products. Therefore, it is no exaggeration to say that the fair has a certain influence on the development of our products. We are looking forward to this year’s show and will present existing and potential customers a number of interesting new products, the ‘secret’ of which will not be revealed until the fair”, explains Thorsten Krüger, CEO, WashTec.

Besides its function as a primary source of information and the industry’s showcase, Automechanika stands in particular for the broad spectrum of innovations and sustainable technologies to be seen. Thus, the renowned ‘Automechanika Innovation Award’ will once again be given this year. The ‘Green Directory’ for visitors, which was launched in 2008, will also be part of the comprehensive complementary programme again. Other highlights include the first Automechanika Rally, the Automechanika Study and the restructured Automechanika Aftermarket Forum with a special day focusing on ‘e-mobility’.