Brulines announces appointment of Phil Prow as Sales and Marketing Director, Forecourt Division

Phil Prow brings with him over twenty years of experience in the retail petroleum industry. For ten years, Phil worked for Gilbarco Veeder Root (“GVR”), a global player in the retail petroleum market for tank gauging, wet stock monitoring, dispensers, point-of-sale systems and outdoor payment solutions.  At the time of leaving GVR, Phil held the position of Regional Director for Eastern Europe.  Prior to Gilbarco, Phil worked for PetroVend in the field of environmental monitoring systems and as marketing consultant for OPW – another global player in the retail petroleum equipment sector.  Phil has recently been working with VR Technologies in a consultative role where his primary focus has been in the development of vapour reclamation systems for petrol stations.

Brulines’ forecourt strategy aims to deliver a market leading, integrated toolbox of data management, analysis, and associated products and services that allow forecourt operators to optimise return on investment from their fuel stocks and the assets designed to store, control and issue fuel.

The Group’s strategy has progressed through a series of developments commencing with the acquisition of Edensure, a wet stock management business, in October 2008 followed by the appointment of Phil Maud from Morrisons Supermarkets in September 2009. 

During 2010, Brulines acquired Energy Level Systems Ltd, the gauging systems and tank lining, LPG and forecourt services business in April 2010 and Retail & Forecourt Solutions Ltd, the UK market leader in fuel pump calibration, adjustment and legal verification, and a leading provider of forecourt audit and compliance services in June 2010.  The Group recently reached agreement to acquire LBI Installations Ltd, a company offering web-based contract management solutions for forecourt operations, in July 2010.

Commenting on Prow’s appointment, James Dickson, Chief Executive of Brulines, commented:  “This appointment underlines our commitment to providing integrated solutions with compelling return on investment for forecourt operators.  Phil Prow’s contribution to the team will be invaluable in helping Brulines replicate our success in the leisure sector for forecourt customers.”

Phil Maud, Managing Director of Brulines Forecourt Services Division said: “This appointment sees the Brulines Forecourt Division now clearly focused on delivering our strategy and offering to the forecourt industry. I am delighted that Phil identifies with our vision and is joining the team, bringing an unprecedented wealth of experience, particularly in the areas of wet stock management and gauging which are core to our offer.   During his career, he has proved fundamental in delivering a large number of significant contracts from European and global oil companies.  We are focused on growing our business organically by building on the broad customer base which has resulted from this year’s acquisitions.  Phil’s knowledge and expertise will prove invaluable in helping deliver this growth.”

Phil Prow added:  “I am tremendously excited to join Brulines at a time when they have very recently made significant steps to bring a new, innovative offer to the forecourt industry.  Working as part of Brulines’ highly talented management team, I hope to help deliver cost-effective, integrated solutions to all sectors of the forecourt industry, from the single dealer site to the largest supermarket and oil company chains, both here in the UK and overseas.”