Tools:

WINN-DIXIE extends SHELL petrol promotion

Source: Planet Retail | Posted / Last update: 12-07-2010

Winn-Dixie has extended its fuelperks! Rewards programme to 54 stores in New Orleans, Baton Rouge and the Lafayette area. Shoppers can now use their new loyalty cards – which have been redesigned to include a magnetic strip on the back – to earn fuel savings at participating Shell stations

1 2 3

Loyalty card holders who spend USD50 on qualified purchases at a Winn-Dixie store will receive a USD0.05 per gallon fuel saving, redeemable at any one of more than 125 participating Shell stations.

"We invite shoppers to go to their neighbourhood Winn-Dixie to sign up for their new Customer Reward Card and begin earning fuelperks! Rewards today," said Joey Medina, Winn-Dixie's New Orleans Region Vice President.

"Customers in our Jacksonville, Florida and Panama City, Florida markets, where we are currently running this programme, have already saved more than USD4.6 million on gas with fuelperks! Rewards, and we are thrilled to bring the same opportunity to all of our loyal shoppers here in the Louisiana area," Medina added.

Social networks: