Tools:

TRAVELCENTERS OF AMERICA launches new loyalty programme

Source: Planet Retail | Posted / Last update: 29-07-2010

TravelCenters of America has launched a loyalty card for professional drivers, called UltraOne Rewards. The card allows drivers to earn and redeem points at over 230 TA and Petro Stopping Centers sites and aims to “leapfrog all other driver reward programmes”

UltraOne members can earn free meals and drink, free parking vouchers, and non-expiring showers and bonus fuel points for Platinum members. Points do not have an expiry date.

Tom O'Brien, President and CEO of TravelCenters of America said: "We designed UltraOne around very frank and open discussions with our customers. They had a significant imprint on the design, and as a result provides drivers with more ways to earn, save, and be rewarded for their loyalty to both of our premier full service brands in the country. Although exciting in its own right, UltraOne is also a symbol of the advantages of a full-service travel centre."

There are custom UltraOne Rewards card programmes for Expediters and Bus Drivers as well.

Social networks:

Useful stuff