KROGER expands rewards scheme in partnership with SHELL
Source: Planet Retail | Posted / Last update: 30-08-2010
US grocery retailer Kroger is to expand its rewards scheme to Shell stations in Texas, following recent implementation of the scheme in Indiana
Gasoline pumps at around 400 Shell stations in North Texas began accepting Kroger Plus reward cards. Customers receive USD0.10 discount per gallon per visit for every USD100 spent at Kroger.
Only about half of Kroger's 85 stores in North Texas have gasoline pumps, but most have Shell stations nearby.
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