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KROGER expands rewards scheme in partnership with SHELL

Source: Planet Retail | Posted / Last update: 30-08-2010

US grocery retailer Kroger is to expand its rewards scheme to Shell stations in Texas, following recent implementation of the scheme in Indiana

Gasoline pumps at around 400 Shell stations in North Texas began accepting Kroger Plus reward cards. Customers receive USD0.10 discount per gallon per visit for every USD100 spent at Kroger.

Only about half of Kroger's 85 stores in North Texas have gasoline pumps, but most have Shell stations nearby.

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