New brand design to be rolled out at Phillip 66 and 76 gas stations

U.S. fuel retailers Phillips 66 is implementing the rebranding of hundreds of gas stations across the country, which includes Phillips 66 “shield” and 76 “wave” designs.

The new brand design, characterized by a strong LED component and stylish shapes, is part of the Phillips 66´s Experience 66 campaign which focuses on providing customers with a better experience through improvedinfrastructure, an attractive design, cleaner restrooms and friendly service.

The company responsible for the rebranding of the Phillip 66 and 76 gas stations is LSI Industries Inc., which provided the graphics and lighting. The partnership between the two companies for the “brand image central programme” started in November 2013.

“This project is a good example of how LSI positions itself and works closely with national brand name companies to provide image development, prototyping, support and rollout execution to achieve cost-effective and complete lighting combined with graphics image solutions,” said Robin Hood, executive vice president of LSI Graphics Segment.

The Experience 66 image package will be available for those gas stations operators who wish to upgrade their image and services.

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