Couche-Tard to rebrand over 700 CCK stores in Mexico

Alimentation Couche-Tard Inc. (Couche-Tard) has announced that it has signed, through its indirect subsidiary Circle K Stores Inc., an agreement with Comercializadora Círculo CCK ("CCK") to rebrand over 700 of CCK's existing Extra convenience stores located throughout Mexico to the Circle K brand by August 2017.

Under this agreement, the number of Circle K stores in Mexico will grow to 1,100 by August 2017 and a minimum of 2,400 by 2030, according to a company press release.

 "We are very excited to expand the presence of the Circle K brand in Mexico with CCK, our master licensee of 10 years, and demonstrate to the c-store customers in Mexico that Circle K is the place to shop for convenience,” said Matt McCure, Vice‑President of Worldwide Franchise and Wholesale Fuels.

“Furthermore, we will be placing in-country resources to assist CCK in the growth of the c-stores operating under licensing agreements,” he added.

CCK has been the master licensee operating under the banner Circle K in Mexico since 2005 and operates or sublicenses over 275 Circle K stores there. These stores will offer Circle K's marketing programs, including Polar Pop, Froster and Circle K Premium Coffee.

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