South Korean c-store sells first anti-hangover ice cream

An ice cream bar, which can do wonders against the after-effects of alcohol consumption, hit the shelves of a South Korean convenience store chain last Friday.

The Gyeondyo-bar, which translates as “hang in there”, was launched by Withme FS (a convenience store subsidiary of E-Mart and part of the Shinsegae Group conglomerate) and marketed as the first-ever ice cream bar specially made to combat hangover, reported brandinginasia.com.

It comes in grapefruit flavor and contains 0.7 percent oriental raisin tree fruit juice, a traditional Korean hangover potion.

The ice cream bar’s name “expresses the hardships of employees who have to suffer a working day after heavy drinking, as well as to provide comfort to those who have to come to work early after frequent nights of drinking”, said the company release.

South Korea, the country with the highest consumption of alcoholic beverages in the Asia-Pacific, generates $126 million in annual sales from drinking as well as hangover remedies.