Mexico: 7-Eleven presents its new gas station brand ‘Petro-7’

The battle for Mexico's fuel retailing market toughens with the entry of 7-Eleven. The global retailing giant plans to open more than 200 gas stations.

Convenience store operator 7-Eleven is presenting today its brand ‘Petro-7’ for its new chain of gas stations in Mexico, reports El Economista.

With this announcement 7-Eleven is that latest foreign company to join the battle for Mexico´s recently liberalized fuel retailing market, joining major operators such as Gulf, Oxxo Gas, Texaco and Hidrosina.

Mexicans are not strangers to 7-Eleven, as the chain already operates over 1,700 convenience stores in Mexico. Today it will present its exclusive brand Petro-7 for the 215 service stations it plans to open in the country.

Petroleros Mexicanos´ monopoly over the fuel retailing for so many years has left the brand with a reputation of inefficient services and low quality fuels, opening the door to experienced foreign companies to a market with 120 million potential consumers. Companies such as Oxxo Gas have already announced plans to open up to 500 new sites in the next two years.