Restaurant operator A&W sees growth in convenience sector
Posted / Last update: 13-02-2017
A&W Restaurants has reported revenue and store count growth for the first time in 10 years.
A&W, America´s oldest restaurant chain, plans to open 20 U.S. and 25 international locations during this year after enjoying a successful 2016, and will set a special focus on the convenience and fuel retailing sector.
Today there are more than 625 A&Ws in the U.S., with many co-branded with KFC or Long John Silver´s, and 87 sites located in gas stations or convenience stores, reports QSR.
“Being franchisee-owned, our operators have much more input than with most brands, and we also give them far more flexibility to tailor their restaurants to their markets,” said Kevin Bazner, A&W’s president and CEO. “And unlike many chains that are now owned by equity groups, our owners have no exit strategy, allowing us to continue to make long-term decisions and investments.”
Through an intensive expansion campaign that includes a new franchising website, a new public relations firm, and a greater presence at trade shows, A&W is targeting growth at service stations, as well as traditional restaurants.
In 2011, a group of franchisees bought back the company from YUM! as sales were suffering and the system was losing units.
Rates are provided for information purposes only without any guarantee.
Times are provided for information purposes only without any guarantee.