Istobal in pursue of growth with new corporate image

Global car wash manufacturer Istobal presents new company image and declares expansion goals.

Istobal has redesigned its brand to support its expansion plan for the coming years that will pursue international growth, high technology focused on product quality and reliability, and being close to consumers with efficient solutions and a pleasant user experience.

"The change responds to our group’s need to ensure effective communication at a multinational level, and increase the knowledge and recognition of the Istobal brand among our customers, employees, and consumers,” says Yolanda Tomás, the company's CEO for Product Development & Marketing.

The main expansion targets for Istobal in the next few years include boosting growth in the US, to continue investing in Italy -currently the group’s second largest export market-, to strengthen its presence in Germany, and to increase activity in South America.

Istobal´s new image will be globally presented at Autopromotec in Bologna and FIAA in Spain, to be held almost simultaneously in late May.

The company is a Spanish leader in the design, manufacture and marketing of car wash and car care solutions for the automotive sector.

*PetrolPlaza will be publishing an interview with Istobal in the coming weeks