USA: Growing demand for all-day breakfast at c-stores
With 29% of drivers saying that June is a big driving month and cheap fuel prices encouraging others, operators of convenience stores are ready to cash in on the summer season. The number one reason (51%) why American adults purchased food while fuelling up is to stratify a craving, finds a new study.
Tyson Convenience has carried out a national consumer survey conducted with 1,000 U.S. adults aged 18+ to help retailers understand which prepared foods customers prefer for making their trip more enjoyable, regardless of the distance.
“Busy summers and convenience stores go hand-in-hand for meals and snacks on-the-go,” said Rob Ramsey, senior manager of convenience channel marketing for Tyson Foods. “Consumers use convenience stores as their summertime home to keep them refueled and not slow them down.”
Survey findings include:
Americans love breakfast. Many (48%) would like to see a breakfast station serving waffles, biscuits, breakfast meats and baked goods at a convenience store.
Breakfast sandwiches are so popular that more than half of Americans (51%) would purchase one at their local convenience store if they wanted to have breakfast for dinner. On the other hand, pizza rose to the top of later-in-the-day prepared foods to cross over to breakfast, with (45%) of Americans interested in eating pizza for breakfast.
Americans prefer to eat their snacks with two fingers (47%) while shying away from using any utensils.
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