Superior Petroleum Co. separates women and men at the pump

Superior Petroleum Co. has customized the media messaging in Wayne and GSTV's inOvation Tv Media Platform at its service stations to offer different services for women and men.

According to the company, through research they found that interest differ based on gender. Men are more likely to pay attention to in-store deals, while woman find it more interesting information based on weather and news, reports CSP News.

“Women are more likely to travel with children in the vehicle and more likely to pay at the pump,” said Milo Ritton, CEO of Superior Petroleum.

“Men, on the other hand, are convenience-store shoppers who are more likely to buy products such as hot dogs, hamburgers, chips and tobacco. Based on site traffic, [we] tailor [our] inOvationTV media content to all drivers, providing a better fueling experience for women, as well as using media to drive men into the store,” added Ritton.

The company says that the Wayne Ovation fuel dispensers integrated with inOvationTVs provides them with an edge over competitors, as customers find on-screen information very attractive and useful.

“The inOvationTV media program provides large, customized, site-specific promotional ads for products and services that suit our fueling customers,” said Ritton. “We can offer sports, entertainment, news and weather at the pump; and the advertisements for goods sold in-store are extremely effective.”

The inOvationTV platform is offered by Wayne for free with the acquisition of the new Wayne Ovation 2 fuel dispensers. 

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