UK: JET adds to more SPAR dual branded sites

JET continues to expand its network of dual branded sites with SPAR through the addition of two gas stations.

Fuel brand JET has signed long-term supply contracts with two sites owned by Blakemore Retail, the largest independent convenience store operator in the UK.

Blakemore Retail has opted to dual brand the sites, taking advantage of the collaboration between JET and SPAR UK, which was introduced last year as part of JET’s wider retail support programme.

“We want to determine the value of the SPAR brand on the forecourt on sites which are heavily convenience led, but also have the backing of a trusted fuel brand. JET is a reputable fuel supplier, offering strong security of supply and refinery product at both these sites, which was also a key factor in our decision,” says David Garside, Area Manager at Blakemore Retail.

Both forecourts already had SPAR-branded convenience stores. Buckley was previously supplied by BP and Newark by Gulf.

The sites have already been fully reimaged with the instantly recognisable SPAR and JET branding throughout the forecourt.

With more than 5,000 employees and 295 SPAR stores located across England and Wales, Blakemore Retail forms part of the convenience retail arm of A.F. Blakemore & Son Ltd. Blakemore Retail is also a nationwide group dealer, with 15 forecourts throughout country.