USA: 7-Eleven takes part in Presidential Debates through coffee

7-Eleven is participating in the U.S. 2016 Presidential Debates between Hillary Clinton and Donald Trump through coffee cups.

Before U.S. citizens go to the polls on November 8 to decide who will be their new president, the day after each of the three Presidential Debates 7-Eleven consumers will be able to purchase $1 coffee in Presidential coffee cups.

The promotion lasts all day and is supposed to measure the mood of the electorate on the day after each Presidential Debate. Coffee-quaffing voters simply need to download the 7-Eleven mobile app, select one of the three 7-Election Presidential coffee cups, fill it to the brim … and scan the app for the dollar deal.

"Democracy is brewing at 7-Eleven, one cup of coffee at a time," said Laura Gordon, 7-Eleven vice president of marketing and brand innovation. "After watching the informative debates, we encourage every American to come in the next day to choose their favorite party in exchange for a great deal on coffee."

There are three types of cups: blue Democrat, red Republican and, new this year, a nonpartisan, purple Speak Up cup. 

Discuss