FW1 team

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Appco Group Prosales  (FW1) provides a new way to make profit to the FMCG market. To increase traffic, activity and revenue at the petrol site the company provides a unique opportunity that has already generated in excess of $3 million in profits for over 2,000 plus sites across Australia and New Zealand.

A small space on a petrol station forecourt is all that is required where Pro-Sales Direct can set up their display. Their FW1 team can then passively engage with potential customers, demonstrating and explaining the benefits of the unique product, FW1.

Bob Styles, independent BP Owner in New Zealand profits already from this concept.  For Bob, the 6 Independent BP Petrol Sites that he owns throughout New Zealand are everything, so when Pro-Sales Direct approached him with a new way of increasing his profit without him having to do anything except provide a small space on his forecourts he was skeptical.

Over the years BP has transformed completely. Growing from a local oil company into a global energy group; employing over 96,000 people and operating in over 100 countries worldwide. Therefore the unique opportunity that Pro-Sales Direct provides large oil companies has to be completely bulletproof.

BP’s core values are performance, people and capability, health, safety and environment, external relationships and their code of conduct. So if a business is adhering to it’s core values and flying along with not a worry in the world they would ultimately ask the question; “Why would we bother with you?”

In 2007 FW1 approached Bob. Appco Group Prosales: “We introduced him to the unique concept. Explained that we could enhance his customer’s experience and offered for him to take a short trial. He agreed. From then on we took a small area on the forecourt of his sites to demonstrate to his customers the amazing product everyone was talking about.”

Bob Styles agreed that it was an easy way of making more money: “The added revenue for us is the rental that we get paid for your people to be out the front.”

Appco Group Prosales:  “One key factor we implement across all sites is that of a resting / cooling off period that usually last for 16 weeks (3 months). We have calculated this according to how long it would take a customer on average to use a whole can of FW1 as well as the requests given by Petrol Site Owners. Therefore by the time we come back to your site people are there waiting for us, they come to that site specifically looking for FW1, and who knows they might just fill up on fuel while they’re there.”

As Bob explains, “A number of customers, when we haven’t seen them (FW1) for 2 or 3 months start asking when are those people coming back with that lovely polish?”

Appco Group Prosales: “One of Bob’s main concerns when we started working his sites was that we would turn his customers off or frustrate them. Bob can now kick those doubts to the kerb. “

Bob: “Obviously you can’t please all of your customers all the time. There have been 1 or 2 (customers) that don’t like the direct approach but we don’t see that we’ve lost those people as customers because you’re only there for a short time frame (1 week) and then you go away and then you come back again.”

“It certainly is a benefit. It’s good to have them back,” concludes Bob Styles.

Other Site Partners from Pro-Sales Direct are:

• Independently owned and managed BP and Bp2Go sites (Australia & New Zealand)
• Independently owned and managed Caltex and Challenge sites  (New Zealand)
• Independently owned and managed Mobil sites (Australia)
• United Petroleum (Australia) 
• Independently owned and managed Liberty sites (Australia)