Kärcher makeover for car wash facilities at forecourt business in North Wales

Stavros Williams and John Cunnah operate a number of diverse businesses in North Wales. They run a Shell and Spar branded forecourt and convenience store as well as a Threeways Garage

Additionally they have multi-franchise car and motorhome dealerships and a valeting centre. For over ten years the Easy Clean Car Centre has attracted customers from miles around with its Kärcher Roll-Over Car Wash, x3 Jet Wash bays, x2 Vacuum bays and an Air / Water Tower.

As a way of reinvigorating the valeting area, with support from David Austin of Kärcher, Stavros has transformed it into a branded Kärcher Valeting Centre. The valeting area now bears the globally renowned yellow and black “KÄRCHER makes a difference” theme and logo with attention-grabbing imagery that Kärcher say increase’s impulse purchases.

Stavros Williams said: "Whilst the Valeting Centre provided the quality my customers demanded, the re-imaging and new Car Wash will truly enhance the customer experience”.

The re-imaging is more than just skin deep as customers will now benefit from a much upgraded Kärcher High Pressure Car Wash including Intensive Foam Bath, direct application of Alloy Wheel Cleaner and 100bar all-round-washing.

David Austin, says: "The superior wash quality of the Kärcher High Pressure Car Wash will ensure repeat business and allow the Kärcher Valeting Centre to stay ahead of the competition for a long time to come.

According to the customer, since the rebranding YoY Car Wash sales are up 50%, and Jet Wash sales up 63%, with total wash sales up 54%. September’s Car Wash sales were the best September on record.