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FindAdBlue Fuel Retailers Seminar in Madrid

Madrid, Spain

Last update: and Integer Research are delighted to host a one-day Fuel Retailers Seminar on 20th June 2018 at Courtyard by Marriott Madrid Princesa, Calle de la Princesa 40, Madrid 28008 Spain.

Building on the success of last year’s London Fuel Retailer Seminar, we are planning to run four seminars this year, which will take place in Italy, France, Spain and Benelux.

There is an upcoming opportunity for fuel retailers across Europe to capitalise on a growing demand for AdBlue®.

The first comprehensive roll out of SCR equipped passenger cars and light-duty vehicles arrived on the market over the last two years. We estimate that every year for the next decade, at least three million new passenger car and light-duty vehicle drivers in Europe will become AdBlue® customers.

This presents a huge opportunity for fuel retailers. The market will be largely serviced by the retail sector, and in certain scenarios it could account for sales of over a billion litres of AdBlue® in Europe alone by 2022. 

Seminar Programme 

10.00-10.30am: Welcome coffee break 

10.30-12.00pm: Presentations 

  • Fabricio Cardoso- Integer: Introduction, AdBlue for passenger cars and light duty vehicles, what and how big is the opportunity? FindAdBlue website, objectives for the website, and developments in the pump network
  • Cristobal Balenciaga- Business Manager, Yara Iberia: Yara- ready for the next wave of AdBlue demand

12.00-1.00pm – Lunch 

1.00 – 2.00pm – Presentations 

  • GreenChem: AdBlue refilling options for passenger cars and light duty vehicles
  • Holger Voll, SEAT: Why SCR and AdBlue for passenger cars and light duty vehicles, and why now?
  • Dario Brentali- Sales Area Manager, Piusi: AdBlue refilling options for passenger cars and light duty vehicles
  • Integer: Closing remarks

2.00pm – Day ends/ start of filling demonstration

Please note, speakers will present in Spanish.


Marriott Madrid Princesa
Calle de la Princesa 40

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