Vietnam: PVOIL partners with ADT Group to install screens at gas stations
The Vietnamese retailer is looking at new ways of increasing profit at the site.
PetroVietnam Oil Corporation (PVOIL) has signed agreement with ADT Group Holding for cooperation in advertisement by installing interaction screens at petroleum stations.
According to the agreement, the cooperation will last in 5 years. During the probation period, PVOIL and ADT Group will install interaction screens for advertisement purpose at some of PVOIL petrol stations. After that, all of the sites nationwide will also have the screens installed.
This advertisement form, which has been used in other parts of the world, is popular now and ADT Group sees Vietnam has huge potential for this market.
According to the CEO of PVOIL Cao Hoai Duong, beside developing core businesses through 540 state-owned stations nationwide and 3,000 authorized petrol stations, PVOIL is making an effort to develop non-fuel services to increase income.
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