DRB Systems acquiring Suds Creative

Technology provider DRB acquires Idaho marketing agency for car wash industry.

DRB Holdings, a provider of technology-enabled devices and software solutions to the car wash industry, is acquiring Suds Creative, a full-service marketing agency for car wash owners and industry vendors.

“Our mission is to help car wash operators drive growth as a trusted partner,” said Dan Pittman, CEO of DRB. “With Suds, we can take that to the next level by providing strategic marketing solutions, that truly drive customers to the car wash. We know marketing is a success quotient to a thriving car wash and lube center, which is exactly why we are partnering with Suds.”

“We’ve been working with DRB Systems for years, and this is just a natural fit,” said Jason Baumgartner, co-founder and CEO of Suds.

With this acquisition, DRB is adding Suds to its collection of brands in the car care industry: DRB Systems, Unitec, NoPileups by DRB Systems and Sage Microsystems.