South Africa: FreshStop launches cash back app

They are the first forecourt convenience retail brand to launch a rewards program.

FreshStop has launched a Rewards App that enables customers to earn cash back simply by shopping at one of its more than 300 FreshStop at Caltex stores located around South Africa.

Unlike other brand loyalty apps, the new FreshStop Rewards App actually means customers get cash back into their bank accounts when they purchase items at a FreshStop store.

According to Joe Boyle, Director at FreshStop, customers are looking for technologies that will enhance their shopping experience.

“Convenience stores in the U.S. are already offering shoppers mobile apps that offer customers digital rewards, fuel discounts and mobile payments; and Artificial Intelligence (AI) has started shaping the shopping experience through the building of smart shopping baskets for customers,” explained Boyle.

FreshStop is the largest and fastest growing convenience store retail brand in South Africa.

“Everyone is promoting loyalty programmes but these programmes need to be simplified. As the first forecourt convenience retail brand in the country to launch a rewards programme, we are engaging with our customers by offering them great products at great prices resulting in them getting cash back in their pockets,” said Boyle.