Colombia: Primax to rebrand 200 sites by the end of the year

The Colombian retailer continues with the rebranding process of its large network.

Primax expects to inaugurate 200 service stations under its new brand by the end of the year, reports La República. Since its arrival in the Colombian market in November 2018, Primax has opened100 new sites under its flag, in addition to 750 service points and 11 supply terminals.

Primax states that the rebranding plan began last March with an estimated budget of US$42 million, focusing on the renovation of 200 service stations.

The president of Primax in Colombia, Yuri Proaño Ortiz, also recently announced that the company plans to increase its operational capacity by around 50% over the next few years.