Australia: Euro Garages to install more outdoor screens at gas stations

VMO partners with global fuel and convenience retailer, Euro Garages Group.

Outdoor provider VMO has announced a strategic partnership with global fuel and convenience retailer, Euro Garages Group, for Australia.

EG Group’s acquisition of the Woolworths Caltex fuel business in April 2019 has seen the petrol and convenience retailer’s footprint expand into 544 locations throughout Australia, with the VMO network currently occupying 250 sites.

The partnership formalises the exclusive tenure of VMO’s premium outdoor TV assets across EG’s Australian portfolio.

“Following the success and increasing levels of positive customer engagement of the On-the-go TV screens installed at many of our key petrol sites, we have made the decision to increase the penetration of digital screens across our Australian network,” said EG National Marketing Manager Ashley Smith.

“The units compel our customers to watch a video content loop that features ads as well as news, weather and a movie of the week, of which our customers lock eyes on during their 2-4 minute dwell time at the pump,” added Smith.

VMO On-the-go is Australia’s largest outdoor TV network. With over 3,500 screens across 600 locations, the network reaches an audience of over 3.5 million Aussies weekly.