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English Español USA: Giant launches wider reward program

Giant Choice Rewards program follows a successful pilot over the summer.

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Author: PetrolPlaza Correspondent Pablo Plaza

Giant Food Stores has rolled out its new Giant Choice Rewards program to all stores following a successful pilot over the summer, according to a company press release.

The new GIANT’S loyalty program builds on the company's previous Gas Extra Rewards program, which has been in place since 2000. According to the company, there was an opportunity to deepen its connection with its customers through a more flexible program.

When it comes time to redeem points, customers can choose from among new offers such as converting points to dollars to save directly on groceries or discounts on gas.

“We know no two families are the same so no loyalty experience should be either. Easy to use, our new program gives our customers more of what they’ve been asking for while providing us with a new way to meet their evolving needs, helping us deliver a truly unique customer experience,” said Matt Simon, chief marketing officer, GIANT Food Stores.

Customers can use the Giant or Martin's apps to manage their points and rewards, load digital coupons and place orders with Giant Direct. The app also offers more personalized rewards to each shopper.

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