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English Español Neste opens Europe’s first RFID-based self-service store

The new Easy Deli convenience store can scan products through a shopping bag making the shopping experience more convenient.



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The newly developed store uses RFID technology, developed in Finland by Nordic ID, which scans all purchases made by the customer at once through a shopping bag or a backpack. It is the first self-service convenience store in Europe using RFID technology.

“Consumer shopping behavior is changing rapidly. We want to be part of this development and offer new kinds of smoother and faster customer experiences. The Easy Deli product scanner is the first of its kind in Finland and a huge leap forward compared to conventional self-checkouts. This makes the shopping experience much quicker and easier. The closest references are found in China where the RFID-based shops have received positive feedback for their user-friendliness,” says Jukka Peltoniemi who is responsible for automated services at Neste.

The Easy Deli store will be opened in conjunction with the Neste Express station in Ratakatu, Helsinki. During the summer of 2020, Neste will also open another Easy Deli store using the RFID technology in the Helsinki area.

The company is looking to further open new Easy Deli stores in conjunction with unmanned Neste stations in Riga, Latvia, during 2020. The 24-hour self-service stores complement Neste’s range of services alongside conventional stations.

To enter the Easy Deli store in Ratakatu, customers start by registering in the Neste mobile app. This ensures secure shopping and prevents any misuse and vandalism.

After registering, customers pick out their products and place them on the RFID-based self-checkout, which scans all the products simultaneously in only a few seconds. They pay for their purchases using Apple Pay, Google Pay or a payment card.

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