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English Español USA: 7-Eleven's 'Sips & Snacks' are back

7-Eleven debuts exclusive innovative products from 25 up-and-coming entrepreneurs at Select 7-Eleven stores.



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7-Eleven, Inc. is launching Sips & Snacks 2.0 – a sequel of its 2019 in-store test which includes a new wave of food and beverages – and Californians get to be first to try them. This year's Sips & Snacks program will stock 200 7-Eleven stores in both the Los Angeles and San Diego metro areas with 84 items from a list of 25 hand-picked brands.

The product assortment includes options for power-snackers, restricted diet-followers and anyone looking for ways to incorporate more functional, better-for-you sips and snacks to keep them fueled while on-the-go.

"This selection of sips and snacks are ones that a 7-Eleven customer might not expect to find at one of our stores," said 7-Eleven Senior Vice President, Merchandising and Demand Chain Jack Stout. "7-Eleven's Sips & Snacks initiative offers small businesses a rare opportunity to reach thousands – and potentially millions – of customers with their most innovative products. We are excited to help boost emerging brands' growth, development and success by giving them the chance to test their products in a real retail environment."

The product selection was curated from hundreds of breakthrough brands hoping to get a foot in the door with the world's largest convenience retailer. More than 750 companies applied to be invited to present their brand at the company's second annual emerging brands showcase last fall, and only 65 were invited to participate in the two-day "show and taste" expo.

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