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English Español Mastercard launches frictionless retail technology

Mastercard partners with Circle K, Delaware North, Dunkin’ and White Castle to reimagine the consumer shopping journey.



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As merchants navigating the impacts of COVID-19 seek out enhanced technology for in-person engagement, Mastercard has announced a new suite of frictionless solutions for retailers to reimagine their physical shopping experience. Applicable and adaptable to any retail environment, Mastercard’s Shop Anywhere and AI Powered Drive Through solutions deliver low touch, high engagement experiences for retailers and the end consumer.

Mastercard is deploying these new solutions with leading retailers and sport, entertainment and hospitality partners including Circle K, Delaware North, Dunkin’ and White Castle at a time where consumers are increasingly looking for touch-free ways to transact and interact in the physical setting. According to Mastercard’s Recovery Insights: Shift to Digital report, in-person shopping remains a draw, though consumers are seeking offerings that bridge the physical and digital to streamline the overall experience.

“As retailers and consumers navigate through one of the most disruptive periods in modern history, it’s clear that traditional business operations will need to evolve quickly,” said Stephane Wyper, Senior Vice President, Retail Innovation, Mastercard. “We’re committed to supporting our retail partners as they look to meet the unforeseen challenges posed by this new normal and provide their customers with a more digitally enabled, touchless, and secure retail experience.”

Circle K will launch at-the-pump and in-store frictionless experiences for its consumers, enabling them to efficiently grab-and-go snacks and drinks at select U.S. and Canadian locations.

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