Engen is South Africa’s favourite gas station brand

Over the last decade, the South African retailer has been the country’s favourite petrol station brand according to the Sunday Times Top Brands.

South Africans have voted Engen their favourite petrol station for the tenth consecutive year in the 2020 Sunday Times Top Brands, validating Engen’s customer centric strategy, marketing focus and commitment to keeping South Africans safe during the COVID-19 pandemic.

The “Favourite Petrol Station” honour was attributed to Engen in November at a virtual 2020 Sunday Times Top Brands awards.

“At Engen, our brand promise ‘With us you are number one’ drives every action we take and decision we make to ensure we continually surprise and delight our customers,” comments Yusa’ Hassan, Engen Managing Director and CEO.

With many South African’s impacted by the COVID-19 pandemic and the national lockdown for a large part of 2020, Engen made various efforts.

This included a R1. 25 million contributions to the National Solidarity Fund, R2.5m fuel and medical testing equipment passed to the Gift of the Givers to boost their humanitarian relief work, R1 million fuel directed to the Department of Health to power the emergency response vehicles of South Africa’s brave frontline health workers, and R1 million fuel to Food Forward SA to help power their food aid vehicles which are distributing nutritious food across all nine provinces.

Over the course of the national lockdown, Engen also provided food relief to the South Durban community, distributing 5 000 food hampers in the area where the Engen refinery is located, and another 7 000 food parcels in Diepsloot, Tembisa and Alexandra in Gauteng.

“Engen hopes to help raise awareness around the plight of the marginalised and vulnerable in South Africa and acknowledge that everyone has a role to play,” says Hassan.

While Engen continues to have the largest retail footprint in South Africa, operating over 1 000 service stations, Engen’s General Manager: Retail, Seelan Naidoo says it is the company’s commitment to progress and focus on customer service that places it at the forefront of brand recognition and loyalty across all audiences.

“Innovation is a key driver for us, which is why we are extremely excited to launch Quickshop & Co, our private label range which is authentically South African and offers exceptional value and convenience. The range of proudly South African products are available at participating Engen Quickshops, including a braai range, which many South Africans have already enjoyed with the start of summer.

While pumping over 1 in every 4 litres of petrol purchased in South Africa, and with over 149 million customer visits to their forecourts in 2019, Engen is also continuing to attract customers by increasing its service station footprint and continually growing its share of the local fuels and convenience market.