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English Español Repsol boosts its multi-energy strategy with Salesforce collaboration

A new agreement allows more personalized and exclusive functionalities for users of Repsol’s products and services through a single platform that manages ten million customers.



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Repsol has boosted its multi-energy marketing strategy with the expansion of its relation with the technological company Salesforce through a strategic agreement between both companies that allow the development of products and services to fullfil the energy needs of Repsol’s ten million customers on a global level.

The services that Repsol is developing on the Salesforce technology platform allow a global offering that includes discounts, cross-offers, and personalized advantages through a single channel accessible from any device, resulting in a simpler, more unified, streamlined and effective relationship.

Repsol thus evolves its strategy in all of the company’s commercial businesses, from the domestic energy services and mobility to direct sales, LPG, chemicals, lubricants, asphalts and specialty products.

“Repsol is constructing its position in a digital-first world with the vision of developing a digital strategy focused on the customer,” said Gavin Patterson, President and Chief Revenue Officer of Salesforce. "We are proud to partner with Repsol, as their trusted advisor on their digital transformation journey, as they build more value and stronger relationships with every customer."

Repsol’s digitalization plan includes more than 190 initiatives, with very diverse technologies (Artificial Intelligence, Big Data, the internet of things, etc.) and with more than 1,000 professionals involved.

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