Canelo Álvarez presents his gas station brand

In a series of Instagram videos, the boxing champion showed the logo, uniform and dispensers.

Mexican boxing superstar Saul 'Canelo' Álvarez officially presented his project for a new gas station brand in Mexico called ‘Canelo Energy’.

In a series of Instagram Live videos, boxing’s pound for pound king and his team could be seen presenting the brand, workers uniforms and the dispensers. The logo combines a ‘C’ with a thunder.

This provides solidity to comments Canelo made last April in an interview with US media when he discussed plans to open 90 to 100 gas stations in Mexico.

In a recent interview with PetrolPlaza, Roberto Díaz de León, President of one of Mexico’s biggest fuel retailing associations, said the industry welcomed such moves as they give confidence to investors.