India: HPCL marks foray into non-fuel retail with branded Happy Shop

Located at a company-owned site in Mumbai, this is company’s latest offering at its Club HP retail outlets. HPCL plans to expand the c-store concept in major cities.

Hindustan Petroleum Corporation Limited (HPCL), a Maharatna Oil & Gas Public Sector undertaking, unveiled its branded store Happy Shop in Mumbai last week, marking its foray into non-fuel retailing, according to a company’s press release.

Located at the company-owned retail outlet at Nepean Sea Road, near Malabar Hills, this is company’s latest offering at its Club HP retail outlets.

The store will provide home utility products including food, toiletries, healthcare products, bakery products, groceries, medicines and more. Apart from physical sales from the shop, order & self-pick up, order & home delivery options will also be available to the customers.

Customers will be able to browse the merchandise on HPCL’s HP-Pay App, check out product details & availability and have goods delivered to their doorsteps. The services will be available 24X7.

HPCL has plans to come up with more such Club HP Happy Shops in Mumbai and other retail outlets located in major cities of the country.