Sonol selects Gilbarco Veeder-Root's Passport® X to enable c-store digital transformation

Gilbarco Veeder-Root (GVR), a global leader for innovative technology for convenience stores, retail and commercial fueling solutions and services, today announced that it has signed an agreement with Sonol to deploy Passport® X —GVR's new market leading convenience retail management software.



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Sonol is a leader in the Israeli energy industry, operating a network of 240 fuel stations and 200 retail convenience stores nationwide. As part of the agreement, Sonol will provide its customers with an upgraded, first-of-its-kind service experience with GVR's Passport® X platform.

Passport® X is a secure, cloud-based retail software platform for fuel, retail, and c-store management that includes an advanced Point-of-Sale system and integrated back office and head office workflow solutions. The platform also has various optimization solutions, including automation, multi-channel sales processes (Omnichannel), inventory management, and others that will improve the experience of store managers and station operators.

With the implementation of the Passport® X platform, Sonol customers will enjoy a variety of purchasing options, from loyalty and promotions plans, self-service kiosk operation, remote refueling application approval, and purchase/shipping services through Sonol's e-commerce website.

"Fueling complexes seek out solutions that can offer consumers and employees value-added features beyond retail fuel services. In today's digital age, there is a demand for higher-value business solutions that can meet the requirements of the customer," said Shay Bakfan, CEO of Orpak, a division of GVR. "We are delighted to provide Sonol with the Passport® X platform. With this next-generation point-of-sale technology, Sonol will be able to provide an effortless consumer experience boosting consumer loyalty and revenue."  

Aaron Saak, President of Gilbarco Veeder-Root, stated, "As GVR continues to expand its activities and focus on convenience retail workflow solutions, we are excited to announce we are bringing this innovative, high-technology platform to Sonol."

This agreement signals GVR's commitment to continue to play a critical role in shaping the future of advanced technologies in the retail convenience and fueling industry.

If you would like to learn more about Passport X, please get in touch.

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