7-Eleven unveils new 7Cafe concept in Singapore

The retailer opened its first coffee-focused site that features its traditional convenience offerings mixed with several beverages in a comfortable and welcoming design.

7-Eleven has launched its first 7Cafe concept store in Singapore, a new design that mixes coffee and other beverages with the retailer's traditional convenience offer. The new site is located in Jewel Changi Airport’s shopping centre and features a welcoming atmosphere for its customers.

The brand also serves pastries, sandwiches, burgers and onigiri alongside several other beverages, according to a report by the news site Retail & Leisure International. Offerings include caramel coffee, mocha and matcha frappes, cold mango or watermelon lemonade drinks.

“The 7-Eleven Jewel Changi store seeks to provide a first-of-its-kind mini cafe experience with food being served at the counter for the convenience of our customers,” said Steven Lye, Managing Director at 7-Eleven Singapore, as cited by the medium.

The company representative stated that this new concept is an example of how the firm is expanding its horizons to create new models for customers. The new 7Cafe store offers recharging stations as well and has been designed with a warm colour tone, aiming to appeal to visitors and travellers alike.