Pilot Travel Centers plans to add 35 locations in 2024

The retailer aims to redevelop 75 sites across its network as part of its New Horizons initiative and improve convenience services.

Pilot Travel Centers has announced its strategic growth plans for 2024, which involve the addition of 35 travel centers and the remodeling of over 75 sites across its network.

The strategy includes building 10 new travel centers to increase the company’s presence in several states, bringing additional services, amenities and over 500 truck parking spaces to the road. A further 25 dealer locations are also expected to join the network.

“We continually evaluate our network with our guests’ needs in mind and are making significant investments in our travel centers to provide drivers an exceptional experience at every stop along their journey,” said Allison Cornish, senior vice president of store modernization and development at Pilot Travel Centers.

Last year, the company opened 10 new travel centers and welcomed more than 20 dealer locations to its network.

As part of its New Horizons initiative, Pilot Travel Centers has plans to overhaul an additional 75 locations this year for a total of nearly 200 completed remodels since launching the program in 2022. These major enhancements include curb-to-counter makeovers with refreshed restrooms and showers, new kitchens, expanded food and beverage options and updated technology.

In addition, the company plans to add more than 30 shops to its travel centers for a total of over 85 locations across the country over the next year.