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Assorted salty snacks key to boost c-store sales, says research

Retailers such as convenience stores have to make sure that they offer a variety snacks in order to satisfy consumer needs and cravings making the most of growing snack sales, according to General Mills Convenience & Foodservice’s survey conducted with 3,000 convenience store food and beverage shoppers, ages 18-54, in the United States in May 2015.

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Author: PetrolPlaza Correspondent Daniel Infante Tuaño

The Salty Snacks portfolio, considered as third largest food & beverage category, has been growing at more than five percent for the last five years, according to Nielsen market data.

Salty Snacks, as determined by c-store shoppers, are classified into four main groups—Salty Craving, comprising 55 percent, are those snacks which can be crunchy, flavourful, with traditional or hot and bold flavours; Healthier, the second largest at 29 percent, are guilt-free, protein-rich, real foods; Bold Substance, comprising 15 percent, also protein-rich with bold flavour and come in various forms; and Sweet Craving are those sweet & salty and indulgent snacks.

The study further revealed that snacks are emotion and impulse-driven and eaten in the afternoon within an hour of purchase.

 “Consumers use Salty Snacks to feel better; as a reward, as a treat to help satisfy cravings or as a way to disconnect from their busy lives. Taste is the first and foremost driver for Salty Snack purchases, but the ways shoppers satisfy their salty cravings help differentiate the multitude of products available,” said Kelly Kees, consumer insights researcher at General Mills Convenience and Foodservice.

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