Netherlands: BP opens first ‘To Go’ convenience store

Albert Heijn has opened its first ‘To Go’ convenience store in a Dutch BP gas station after the two companies agreed a pilot program earlier this year.

The new store is located in a BP station in ‘De Vink’ in the Netherlands, with a special focus on fresh food products.

The Dutch supermarket chain and BP had set out plans to open To Go stores at six BP sites. The convenience stores would have with a wide range of fresh food and drinks for on the road, as well as “top up shopping” groceries for at home.

“We know that more and more our customers buy food products from our shops for immediate consumption or to consume later. Together with Albert Heijn To Go, we are responding to this by developing a varied range to meet this growing demand,” said Ruben Beens, responsible for BP’s retail activities in the Netherlands.

Albert Heijn To Go is the market leader in this segment of the Dutch convenience sector.