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USA: Yesway to develop new loyalty program

Convenience store chain Yesway has selected Paytronix Systems, Inc as its customer loyalty program provider.

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Yesway follows other retailers in search for customer loyalty by partnering with Paytronix to design, develop and launch the Yesway Rewards Program.

Customers will be able to register for and participate in the program using a physical loyalty card, or via download and registration through a Yesway-branded app.

"Given that we are on a growth track at Yesway, we were looking for an experienced loyalty program partner that could keep up with us," said Darrin Samaha, Vice President and Brand Manager, Yesway. 

Yesway plans to acquire, improve and rebrand 600 convenience stores in selected regions of the United States over the next several years, according to a company release. 

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