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USA: C-store chain Forward Corp awarded for its loyalty program

Michigan-based Forward Corp has been awarded by Paytronix Systems for its newly launched loyalty program.



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Paytronix Systems, a provider of reward program solutions to restaurants and retailers, has announced that Forward Corp. is the winner of its 2017 Paytronix Loyaltees Award for Best Convenience Store Loyalty Launch.

Replacing a 10-year-old program that had essentially fallen behind in technology, the new Forward Rewards program makes it easy for customers to enroll, identify themselves with a telephone number, and begin to earn and accumulate rewards.

Forward Corp. operates 30 convenience stores across a 12-county area in northeast Michigan. Launched on Nov. 1, 2016, the new user-friendly Forward Rewards Program is integrated to Forward’s Verifone Commander POS system.

The new program incorporates the best parts of the brand’s previous rewards program with enhanced features from Paytronix, such as email marketing, phone number lookup at the POS, customer-selected rewards and paperless coupons. In addition, the new program includes a branded mobile app.

The Paytronix Loyaltees Awards is an annual program designed to identify companies that deliver truly innovative and market-defining guest experiences. 

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