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TLM and PriceAdvantage sign strategic partnership

PriceAdvantage has signed a strategic alliance with TLM Group Technology to strengthen its fuel price business in the UK and Western Europe.

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PrideAdvantage, a fuel price management software company and division of Skyline Products, will now be able to give its customers the service and support of TLM, a provider of support to the convenience and fuel sector. 

One of TLM´s major focus in the alliance will be the of PriceAdvantage fuel pricing software to U.K. customers that utilize the Oracle Retail Fuel Station POS (formerly known as Iridium POS).

The alliance follows the addition of one the U.K.’s leading forecourt retailers, Euro Garages, to the PriceAdvantage customer portfolio.

“The addition of Euro Garages, along with our global growth, prompted us expand our world-class support with the addition of a U.K.-based support team,” stated Chip Stadjuhar, President and CEO of Skyline Products

PriceAdvantage software allows fuel marketers to gather competitor prices, replacement costs, historical data, store specific/market insight as well as leverage economic modeling to determine and push new fuel prices to the street faster.

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