UK: Valero relaunches Supreme fuel at Texaco stations

Valero is launches its Supreme fuel across the United Kingdom after a successful pilot in the North West.

The ‘Save 10p per Litre on Supreme Fuel’ promotion is starting in Yorkshire and the Midlands in June, with other regions including Wales, the South West and the South East to follow, reports Forecourt Trader.

The promotion will run from 12th June for six weeks across 140 Texaco sites. During this time, customers buying Supreme fuel at participating sites will receive 10 Star Rewards points per litre, equivalent to a 10p per litre saving.

“We are extremely pleased with the results of the Supreme relaunch in the North West and we’ve received a lot of positive feedback from our retailers too,” Andrew Cox, Valero’s director sales and marketing.

The relaunch in March across the North West saw positive results for Texaco retailers in terms of Supreme fuel sales, with many seeing growth of Supreme grades by over 15 percent, according to the company. 

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