Canadian retailers, customers and politicians to celebrate C-Store Day on August 30

The Canadian Convenience Stores Association will organize the sixth annual event to recognize convenience stores, Support Children's Wish Goes National

An annual event started in Atlantic Canada to celebrate the contributions that convenience store retailers make to the communities they serve will go Canada-wide for the first time on August 30th.

According to Satinder Chera, President of the Canadian Convenience Stores Association, C-Store Day has become such a major small business event in Atlantic Canada that there is no better time than Canada's 150th Anniversary to make it a national celebration.

"C-Store Day is a real community-based event because convenience stores are an integral part of every community where they are located," says Chera. "Local politicians and other community leaders volunteer to do 15-minute 'shifts' serving customers and fundraising, while store staff get really involved with special promotions and tasty giveaways like hotdogs, hamburgers and cupcakes."