NACS forms strategic alliance with SwiftIQ

The Association for Convenience and Fuel Retailing (NACS) and SwiftIQ, a leading retail insights, execution and measurement platform, have announced a strategic alliance.

The alliance will advance NACS advocacy, events and education by bringing significant shopper, merchandising, data integrity and supply chain insights to the convenience marketplace to help retailers and their suppliers enhance food bundles, improve product offerings and gain operational improvements to drive cash flow.

“SwiftIQ’s ability to analyze billions of retail transactions on-demand, including basket-level performance, foodservice, promotions, item correlations, size, seasonality and dayparts will bring an unmatched level of granularity and help convenience retailers gain tremendous benchmarks for success,” said Dae Kim, NACS vice president of research about the partnership.

NACS has 2,100 retailer and 1,750 supplier members from more than 50 countries.