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USA: Yesway enters Wisconsin with new acquisition

U.S. fuel and convenience retailer Yesway has acquired nine sites from Mad Max Convenience Stores in Southeastern Wisconsin, reports CSP Daily News.

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With this new acquisition Yesway enters the Wisconsin market and adds 9 convenience stores to its existing network of 70 stores in Iowa, Kansas and Texas.

After opening its first convenience store in 2000, Mad Max has grown through a number of local acquisitions. In 2014, it added a fuel hauling transport division and wholesale gas jobbership with the purchase of O´Connor Oil.

Once the sites are rebranded, Yesway will be able to add them to its new loyalty program that was launched last July. 

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