Euro Garages acquires 1,000 Esso stations in Germany

EG Deutschland GmbH, an affiliate of UK-based EG Group Limited, will acquire around 1,000 Esso-branded service stations from ExxonMobil in Germany with a branded wholesaler model in place.

Leading British fuel retailer Euro Garages is moving into the German market with a huge acquisition. Under the agreement, ExxonMobil is selling close to 1,000 sites to EG Group and converting its business to the branded wholesaler model already in place in other European markets and North America. The company will continue selling ExxonMobil-supplied Synergy fuels and Mobil-branded lubricants at the Esso-branded stations.

“Our conversion to a branded wholesaler model in Germany is consistent with ExxonMobil’s approach in other European markets with the objective of growing the Esso brand,” said Florian Barsch, managing director of ExxonMobil Central Europe Holding in Hamburg.

ExxonMobil and EG Group have established a partnership initially for 20 years. The two companies have already successfully established a branded wholesaler model in the UK and France and recently signed a similar agreement in Italy. EG Group has committed to investing in the fuel, car wash and shop business in Germany.

“The German market offers us great growth opportunities and is the logical extension of our business throughout Europe.We already operate service stations in France, the United Kingdom and the Benelux countries,” said Mohsin Issa, founder and co-managing director of Euro Garages.

By the fourth quarter of 2018, EG Group will assume all responsibilities associated with operating the station network subject to approval by the antitrust authorities.

With the purchase of the German Esso network and Esso-branded stations in Italy, EG Group will operate about 3,500 stations across Europe.