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Czech Republic: Benzina has new corporate image to commemorate 60 years in business

Benzina is launching a new image communication which aims to commemorate the 60th anniversary of our market presence.



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The main objective of the campaign is to highlight the fact that Benzina is looking forward to continue improving its services, to find new solutions and to introduce the latest technologies, according to a press release.

The central slogan of the campaign "Together on the road ahead" expresses the company’s gratitude to its customers.

The campaign will run until the end of May and includes a TV spot with a 35s (Prima, Nova), an online campaign, a radio spot, OOH on selected sites, and website benzina60.cz, in addition to POS materials at all petrol stations.

At the end of April, the image campaign will be complemented by a large promotional event and a roadshow at selected petrol stations.

Benzina, a company that belongs to Unipetrol Group, opened its 400th gas station in Czech Republic last November.

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