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Shell Oman to expand interactive screens across petrol station network

Shell Oman will be rolling out more Customer Interface Screens (CIS) across its network of petrol stations following the project’s successful launch in 2015.



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Author: PetrolPlaza Correspondent Daniel Infante Tuaño

Considered as the industry’s first in the Gulf region, CIS are bright HD screens that display refuelling transaction details, safety messages, services available at the station, and third party marketing content.

The CIS project, while taking into consideration comprehensive market research, testing, analysis, and customers’ feedback, will be implemented by Shell Oman’s partner, International Live Solutions (Mubashir).

“The CIS has been adopted by many advertisers and entities to reach out to their clientele and the public 24/7. The smart system gives our clients control by scheduling their campaigns and brings their ads and messages to life with sound and videos,” said Raif Mohamed Al Harthy, Chief Executive Officer at Mubashir.

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