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Engen’s new managing director for Namibia sets ambitious targets

Engen, Namibia’s leading marketer of liquid fuels and lubricants, has announced the appointment of Christian Li as their new managing director in the country.

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With over 20 years’ experience spanning the retail and lubricants side of the downstream oil business, as well as the commercial side, inclusive of special products, marine and aviation, Li has been charged with the challenging task of maintaining Engen’s market position in Namibia and leading the company’s next phase of growth.

“I look forward to strengthening Engen’s value proposition and relationships with customers and partners in order to consolidate our leadership position in Namibia,” says Li.

“We plan to ensure that we not only have the best retail footprint in Namibia but also the best in class in terms of fuels, convenience offerings, innovations, business solutions and services,” he added.

Engen has distributed fuels and lubricants in Namibia for over 100 years. Currently the company operates 58 service stations in the country, of which 31 have a Quickshop.

There has already been considerable infrastructure spend in the country over the past few years with the completion of two bulk fuels facilities.

In Ondwanga, a bulk fuels storage and handling facility has enhanced the supply chain in northern Namibia.

After the acquisition of Chevron Mauritius by Engen in 2011, Li served as the Marketing Manager on the island. He was later appointed Key Account Manager: Commercial and then Commercial Business Development Manager, both based in Cape Town, but focused on Engen’s business outside of South Africa.

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