Kroger to sell American groceries in China via Alibaba

US supermarket chain Kroger is launching its Our Brands products internationally through a partnership with Chinese e-commerce giant Alibaba.

Kroger will pilot the partnership by offering more than half a billion Chinese consumers with its line of natural organic products Simple Truth on Alibaba’s Tmall Global Platform.

Tmall is China’s largest business-to-consumer marketplace, providing brands and retailers without operations in China the opportunity to build virtual storefronts and ship products into China.

“E-commerce enables Kroger to quickly scale to reach new customers and markets where we don’t operate physical stores, starting with China,” said Yael Cosset, Kroger’s chief digital officer.