Shell opens first Shell Select c-store in the U.S.

The first ever Shell-branded convenience store in the United States has opened in Louisville.

Shell celebrated the grand opening of Shell Select, the oil company’s own brand for convenience stores that has been present in Europe and other parts of world, reports Convenience Store News.

Shell Select provides a consumer-focused retail convenience store experience to customers featuring a broad range of high-quality, locally inspired, freshly prepared food and beverage offerings, all served in a relaxing and friendly environment, according to Shell.

"We are excited to offer a new and unique experience for our customers. Shell Select is different from traditional convenience stores in that it provides high quality, fresh, culinary-inspired food and beverage options for customers who are on the go, and it also provides the ability to get in and out at your own pace without being slowed and without feeling rushed," the company said.

More Shell Select convenience stores will be opening across the U.S. in the coming years, anticipated the company.