Picafuel announces first holistic platform for energy retailer management
Picafuel, the end-to-end energy retailer platform, is helping energy retailers streamline operations and marketing to increase revenue. Recently Picafuel announced widespread availability of its platform.
Picafuel, the all-in-one enterprise platform for energy retailers, announced recently the availability of its platform to all energy retailers. Through Picafuel, energy retailers can streamline any type of customer interaction and optimize it for increased revenue.
Over the years, developments in infrastructure and automotive technologies, along with drops in demand and oil margins have forced the energy retailers to reevaluate their businesses. This shift has unlocked various new business opportunities around the traditional gas station, which led to the modern gas station we know today. Now, a gas station is actually a multi-channel business that offers an array of products and services, alongside fuel. These include a convenience store, a restaurant, a carwash, sometimes even a small shopping center, just to name a few. Picafuel provides an end to end platform to manage and leverage them all.
Picafuel provides energy retailers with a complete suite of tools for managing all their customer interactions. This includes:
- Station, network and fleet management
- Billing solutions
- Authorization server and fraud prevention
- A CRM
- Mobile refueling
- A complete marketing platform for orchestrating campaigns, loyalty programs and mobile app engagement
- Innovative solutions for EV management and connected cars
With Picafuel, energy retailers can streamline their operations in a dedicated, hassle-free platform that was built for them and not adapted from other industries. In addition to operational infrastructure, Picafuel provides innovative opportunities for marketing to drivers. Retailers can connect directly to customers by building marketing campaigns with personalized offerings based on data and run loyalty programs to encourage long-term engagement. Communication takes place through a mobile app that provides an innovative customer experience.
“The fuel industry is digitally transforming before our eyes,” says Zion Ginat, founder and CEO of Picafuel. “Our vision is to help energy retailers navigate these changes and leverage them to their success, through a single platform that answers their unique challenges.”
Ginat came up with the idea for Picafuel after serving as the CEO of Delek Europe, a fuel stations retail company with a network of approximately 1,300 stations and 950 convenience stores in France, the Netherlands, Belgium and Luxembourg.
To learn more about Picafuel, go to picafuel.com.
Related contents